"High on the diagnostic checklist of corporate health is communication. The ease with which information flows downward, upward and horizontally is often a major internal indicant of organizational effectiveness; who listens to whom may reveal the real as opposed to the apparent authority structure in a firm; and, the proportion of people who consistently fail to get the message is frequently taken as a statistical baseline for predicting the efficiency with which plans will be translated into actions."  – Jay Hall

Communication is the "glue" that holds the organization together.

Often our internal models of communication are based on external models which include techniques like "spin", "double speak", and "put only your best foot forward."

If the organization is not honest and transparent in its communication with the outside world, what is to stop employees from thinking that the same is true for the inside world?

Effective organizations use a communication model not only informs internal stakeholders, but also engages them and builds trust.

If you want to improve the performance of your organization,
one thing to consider is the model that drives communication.

We learned about Communication for Change from an extraordinary consultant named Lilot Moorman. Lilot worked with and mentored us in the 1980s and 90s. She developed a model for designing internal organizational communication strategies that both conveyed timely, relevant information and helped drive performance and behavior in the direction of the mission, vision, and values.  

Here are some of the questions that drive
the design of Communication for Change:

These questions and more are part of the way that your organization can begin to build a powerful, credible, and sustainable internal communication program that helps you achieve critical goals and helps you avoid creating more problems than you are solving with the communication you do.

If you want to create more effective communication strategies for your organization,
contact Harshman & Associates.